Strava and Spotify Join Forces to Offer Seamless Listening Experience For Active Users
- Apr 12, 2023
Strava, the activity tracking and social community platform used by more than 100 million people globally, has recently announced a new integration with Spotify. This partnership allows users to access music, podcasts, and audiobooks from within the Strava app while they are tracking activities. This feature provides a seamless listening experience as users no longer have to switch between two different apps when adjusting the content that they’re listening to.
The integration makes use of the ‘record screen’ in the Strava app, which allows users to start playing, pause, resume, or skip any track on Spotify directly from within it. The records screen also shows thumbnails of recent activities so that users can easily keep track of their progress without having to switch back and forth between screens. Furthermore, this integration also supports playlists which means that users can create customized playlists for their workout sessions as well as find suggested ones based on their preferences.
The new partnership is expected to give a huge boost in user engagement since it offers both convenience and flexibility while using both platforms simultaneously. With one tap of a button, not only will you be able to listen to your favorite songs but also follow your progress at the same time – something which was not possible before now! Furthermore, this could potentially result in an increase in subscriptions for both services since people might feel like they get more value out of paying for them when they are offered such convenience through this new integration.
All in all, this partnership between Strava and Spotify looks very promising – it offers great benefits not just for active individuals who want some background tunes during their workouts but also those who prefer audiobooks or podcasts instead! It should make multi-tasking much easier for people who use both services regularly, allowing them even greater control over what kind of content they want available while exercising or performing other physical activities!